Do you remember Gadzooks? Probably not (yet it had over 400 stores only a decade ago). In five years, I’ll be able to ask you the same question about Wet Seal (WTSLA), Aeropostale (ARO), Body Central (BODY), Cache (CACH) and Pacific Sunwear (PSUN). You won’t remember any of these because, despite having spent tens of millions a year in marketing, they have no brand
Read More
Do You Remember Gadzooks??